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In this episode of Industry Focus: Consumer Goodsjoin Motley Fool analysts Asit Sharma and Emily Flippen as they take a look at the online dating industry, including dating matching online dating coming out of the coronavirus pandemic as well as two of the biggest competitors: Match Group NASDAQ:MTCH and Bumble NASDAQ:BMBL.
To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center, matching online dating. To get started investing, check out our quick-start guide to investing in stocks.
A full transcript follows the video. Emily Flippen: Welcome to Industry Focus. Today is Tuesday, July 6th, and I'm the host of this episode, Emily Flippen. Today, I am joined by Motley Fool Senior Analyst Asit Sharma, to revisit the online dating industry and talk about two key players, of course, Match Group and Bumble. Asit, thanks for matching online dating. Asit Sharma: Emily, thank you for having me and I hope we don't bumble through this podcast, and I hope we can find a match for prospective investors who are looking for a good investment in this space.
Flippen: I wish I was as quick [ I have zero puns planned throughout this episode, so today you're setting the expectation high. Sharma: Zero puns are better than a lot of bad puns, so I think you're one step ahead already. Flippen: Well, we can agree to disagree there. I'm a pun enthusiast myself. But before we're getting into taping this episode you said, I'm from a generation that didn't really use online dating, so I had to spend a lot of time getting up to speed on this industry.
I chuckled to matching online dating, because I'm from a generation that uses online dating, but I myself have never used any of these apps. I think I'm in the minority of millennials here who have never used Tinder, for instance, which is owned by Match Group.
I'm in the same boat as you, in a sense. I'm approaching this from a truly naive perspective. Sharma: Well, that's really cool to hear, Emily. I should say that one of the matching online dating investing has taught me is to leave my preconceptions at the door and it has a funny way of taking back full-circle, so I could have this [ But how different is that than using another platform to communicate with someone?
It's funny, in looking at an investment, it helps me become a better person, not such a grumpy person as I see technology change. I can actually participate and realize, even the printing press was a major technology in its time, matching online dating, right? Flippen: Well, you're already less senile that I am. I know when I am older I'm going to be the grumpiest investor that has ever existed.
That being said, I was intrigued by some of the trends that we've seen with online dating over the past year, in particular because I can distinctly remember having conversations with coworkers, again, coworkers that know the industry better than myself just from being users of the products, back, matching online dating, and I think it was probably February or March inright when the pandemic was kicking off.
There was this really interesting question mark matching online dating what would matching online dating to the online dating industry. Would it completely die during a pandemic? Will matching online dating thrive because we had nowhere else to go? Nobody really knew. I think that the answer was "yes" to both of those things, which again, it's completely matching online dating. Sharma: I'm feeling positive about it.
Prepping for this podcast, matching online dating, you were curious as to what was going to happen right after the pandemic. Is engagement online going to fall off as people start going back to the places in real life that they meet, and that organic interaction increases, and I do think people have a hunger for that, or will some of this remain as normal?
I think that we're going to see both things happening at the same time. I think you'll see much more social interaction. People have a hunger to be back together and see each other face-to-face, but at the same time, we've discovered the beauty of interactions online in matching online dating way we didn't experience them before.
I think that while it's easy to see the next one or two years as a reaction to the pandemic, with some things having changed, I think what's harder to parse out is over time, are we still in the early stages of online engagement? Will there come a time, let's think outside five years, where people just have a hunger to dispense with scrolling through feeds and swiping, and just want to be more spontaneous? Will life return to the unpredictability of meeting someone on chance, on luck? I've got some thoughts about that.
We could, maybe at the end of the show, discuss a little bit about that. Flippen: Well, as an introvert, the idea of having to meet someone organically actually sounds like a nightmare to me. I love the arm's-length relationships that you could establish via apps like Tinder and Bumble.
But I think what stands out to me when I think about the industry five years from now, matching online dating about the audience that has been curated during the pandemic, I do think it maybe will skew older.
I think about all the people in my life who were maybe reluctant to adopt technology, that were then forced to do so during the pandemic, things like Zoomvideo chatting. I think to an extent, we've seen that with an older demographic with dating apps as well, matching online dating.
You couldn't leave. You matching online dating meet people organically in most places last year. Therefore, they were forced to either sit at home with their loneliness, which nobody likes, or maybe download an app and see if you can just talk to someone new.
In my mind, I think that maybe it has encouraged a slightly older audience to engage with apps that could be a real tailwind five years from now. Sharma: It's very interesting and I believe you've got some insight there. I'm just personally remembering during the pandemic, my parents talking about getting on a Zoom call to meet with the group of older folks that they normally meet with.
They have picnics together, they socialize, and these are people now who are years older than me. I was surprised that my parents actually took the leap and were avid Zoomers. Then of course, we had some Zoom calls, etc, but if you look around, that is everywhere. Now, this facility, with the technology, what does it mean for those who may be, let's not call them older, just because of my gray hairs, let's call them wiser, more mature.
But this age group that's beyond, let's say, the year-olds, I think in the near-term, also, matching online dating, the pandemic had this effect of making all of us reassess where we were in our lives. You see this in so many white-collar jobs where folks just aren't eager to jump back into a car and commute 30 minutes each way to work. You see it also even in entry-level jobs in our society, matching online dating, where I think about the restaurant industry, which you and I both follow, they're having such trouble filling jobs, because it's such a hard industry to work in, matching online dating.
People really want more meaningful work time matching online dating of the income they're making. You could translate this into just how everyone is taking stock of their lives, regardless of their age. I definitely see that and believe that older people are thinking both about what they want to do with the rest of their lives and how to get the most fruitful timeout of that, but also, they've got the comfort with the platforms now.
There is a potential revenue growth that we've never really thought about before the pandemic, for companies like Match Group and Bumble. Flippen: The last, I would say it's a question, conversation piece I want to pose to us before moving on to talk about some of these businesses, is about the penetration in the online dating community. I thought to myself, matching online dating, going back and forth on this number a lot, it was the question of is this a glass half full or a glass half empty?
Now, the management team at Match Group talked about it like an opportunity, which just took me by surprise and I found myself going back and forth. It's more than just one. Sharma: Yeah, and I'm slowly understanding about this business model, that it favors companies which have multiple apps, because no one is satisfied with just one app. You try an app, and if the experience isn't good, then you can confide in a friend, matching online dating.
What is that friend going to tell you, Emily? Look, download this other app, because this is actually more appropriate for you. It takes three to four before you hit on one that you have some success with. I like that about the model. Now, matching online dating, of course, management is going to sell it to them. The Match CFO, matching online dating, Gary Swidler, recently discussed this at an investors conference and said, "Look, there's no reason why dating apps can't be like Uber or Lyft.
Nearly everyone has tried to use some type of car service. Maybe he was concluding that group in there. But basically, his point was it comes down to safety and comfort with the approach. There's personal safety, especially, I think, matching online dating, if you are an introvert, which Emily, you always say that, but you don't strike me as much of an introvert, but we'll save that for another podcast.
But there is some barrier that you have to overcome in that sense. He also said the idea, the approach of these apps, which are mostly one-to-one, it's one person trying to hit another person on both sides. They're not group apps. One of the solutions that Swidler talked about was increasing matching online dating in a space called social discovery, which we'll talk about in just a bit. But picture apps, matching online dating are aimed at groups and not necessarily for dating.
This sounds like a lot of other social media and platforms that we've been looking at for years, but there are some differences which we'll talk about. In their opinion, in management's opinion, that is all opportunity. With you, Emily, I remain a little skeptical. Flippen: And bringing that internationally, of course, which is a good segue to Match Group, obviously, quoting their CFO there matching online dating. When I was prepping for today's episode, thinking about comparing Match Group and Bumble, in my mind, I thought to myself, well, if this is going to be a really quantitative discussion.
It's all about active users. It's all about how well they monetize their users, matching online dating. I found myself going down this very qualitative rabbit hole. In particular, looking at this future updating reports that Match Group had issued back, and I believe it was March of this year.
It somehow went straight under my radar, but it has some really interesting stats regarding Tinder, in particular, which is its most popular dating platform, and how it performed during the pandemic. I apologize for everybody who is asking for more quantitative data here for these businesses.
We'll get to it. First, I really do want to sift through some of your thoughts about this report here, because it was interesting.
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